The press conference of Zhongguancun 5G Innovative Application Competition 2018 was held on October 31 at the Conference Center of Zhongguancun National Independent Innovation Demonstration Zone. The “5G Ultra HD Video Innovative Application Project for Large Sports Events” jointly declared by CDV, Xiaoshuju, China Unicom, Alibaba Cloud and the Computer Network Information Center of the Chinese Academy of Sciences won the only first prize of the competition. Dai Lin, CTO of CDV, attended the event as a representative and spoke on behalf of the award-winning units.
The competition was organized by Administration Committee of Zhongguancun Science and Technology Park, Beijing Municipal Commission of Economy and Information Technology, Beijing Municipal Communications Administration, and co-organized by the China Academy of Information and Communications Technology. With the theme of “Discovering and Incubating 5G Innovative Applications and Creating Engines for Business Start-up and Massive Innovation”, the competition focused on demonstration applications in five typical scenarios, i.e. autonomous driving, health care, industry internet, smart cities and ultra-high-definition video applications identified in the “one breakthrough, five scenarios, five applications, one new 5G industry business model” project of Beijing 5G Industry Development Action Plan (2018-2022), solicited cases with high technical standards and complete solutions worldwide, attracted 5G application projects with core technologies to settle down in Zhongguancun, so as to carry forward Zhongguancun’s cutting-edge technology innovation and entrepreneurship culture and screen high-quality projects and teams.
As one of the pioneers of video industry in China, CDV has been committed to providing leading content production and operation technologies and services in the field of digital media. Before this, CDV had provided video rebroadcasting for major international events such as the Olympics, Winter Olympics, World Expo, etc. and participated in rebroadcasting for more than 90% of large sports events, including the National Games and various sports leagues. It has won the title of Advanced Group for Scientific Olympics 2008, First Prize of National Science and Technology Progress Award, First Prize of Engineering Technology Award by the State Administration of Radio, Film and Television, and Scientific and Technological Innovation Outstanding Contribution Award of the State Administration of Radio, Film and Television.
Especially in the research and development of 4K and 8K ultra-high-definition technology, CDV’s ultra-high-definition products have almost covered all the areas including recording in the early stage, graphic production and packaging, special effects synthesis, NLE film editing and broadcasting. They are used in many large and medium-sized media organizations such as CCTV and Beijing TV. Last week, CDV got the favor of Beijing TV Station and won the bid of Beijing TV Station’s Ultra HD Broadcasting Master Control System. Together with the Hebei Radio and TV Station’s IP Broadcast Master Control System, of which it had previously won the bid, CDV will help complete the ultra-high-definition rebroadcasting task of 2022 Beijing Winter Olympic Games.
In addition, Beijing Xiaoshuju Media Technology Co., Ltd., a member of CDV Science and Technology Group, currently focuses on sports data collection and analysis. It has also become a vanguard in this field and is the first Chinese company that combines data analysis of domestic sports events with artificial intelligence and media visualization. It’s committed to upgrading the traditional production model of event broadcast signals to a network-based remote collaborative production model.
As of now, Xiaoshuju has successfully served a number of international and domestic sports events. Its super sports data analysis and broadcasting data visualization have successfully served the live broadcasting of many events such as 2018 World Cup, CFA, AFC, China Super League, CBA, NHL, etc. on the TV and internet. Its data analysis and digital marketing have successfully carried out cooperative operations in the China Tennis Open.
In addition, with the deep cooperation between CDV, Alibaba Cloud and China Unicom, “5G”, cloud computing and ultra high definition can be put together to better serve large sports events. It is believed that with the development of Zhongguancun 5G industry, ultra-high -definition technology will be lifted to a higher level of application in the field of audiovisual technology.
This award is not only a recognition of CDV’s brand, but also the best confirmation of our efforts to promote the development of audio and video technology over nearly 30 years.